I think each online shop has a similarity you can see in their product lines but one of the things I like about Ulla Popken is their variety within that scheme. It has traditionally been a mature woman’s store but it has really redefined the traditional look we have come to expect over the last decade or so.

Mature women can be fashionable and do not have to be ushered into a fashion stigma corner — they do not need to dress like they are eighteen to have fun because women can have fun no matter what their age. I think Ulla Popken’s range of style over the last few years, especially for tops widens their age bracket of interested shoppers than it did once upon a time.

I found at least eight non-traditional tops that would work for a variety of ages — it’s all in the display — what you wear with it, i.e. a younger person might wear leggings, booties, and a tote while an older person might choose trousers, flats, and a formal handbag. That is not to say that someone in their 40s/50s/60s could not pull off leggings — they might just approach the look differently.

From left to right:

• Crochet Detail Tunic Blouse ($59), available in six colors.
• Open Front Viscose Spandex Knit Pintuck Jacket ($59), available in five colors.
• Embroidered Tunic Blouse ($69)
• Artistic Bow Blouse ($59), available in four colors.
• Houndstooth Knit Tunic ($59)
• Cowl Neck Striped Knit Tunic ($59), available in two colors.
• Pintuck Trim Tunic ($59), available in two colors.
• Mixed Media Top ($59)

What do you think, has the acceptable nature of who should be wearing what expanded or at least evolved a little?

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* Visit Ulla Popken for plus size tops