Way back in 2011 I was introduced to the antics of Sheena Snively at MTV Live. Since then I have been following her on Twitter and am subscribed to her YouTube feed. Most of the videos she posts are really over the top craziness but I felt her video Fat Watchers, a spoof of Jessica Simpson’s Weight Watcher’s commercial, would relate to a wider audience:
I think if a celebrity wants to loose weight it is their prerogative to do it how they want to, I just do not think they need to broadcast it by producing an endorsement campaign. Marketing your music is one thing, but marketing a weight loss method/product reminds me of the old snake oil salesman.